A 1974 Polish ad for the movie “Godzilla vs Mechagodzilla”. What’s going on here apart from awesome 70′s design!
“Every day for 100 days, I will paint one branded object white, removing all visual branding, reducing the object to its purest form. Each object may be purchased for less than $10, something I own, something another person gives me, or something I find.” – Andrew Miller, a brand strategist, says of his project, Brand Spirit
Brand recognition really relies on colour for identity!
Music and Sound Design are probably the two most fundamental elements of all sound for picture.
Whilst we love composing and producing music, we’ve become quite expert at the art of sound design through the TVC and Film work we’ve done.
One great advantage of this is that we feel we’ve developed a very healthy respect for the place of each element and have no qualms about giving way to either – or developing each to complement the other perfectly. Something that is a lot more problematic for ‘experts’ working in teams and who don’t necessarily speak both ‘languages’.
Apart from the enormous library of pre-recorded effects at our disposal, we love nothing more than getting in the booth and creating foley for that one-off unusual sound.
First, is a series of promos for TVNZ we did that required 100% pure sound effects replacement (Director: Ken Lambert / Sheepish Lion)
…. and here’s an example where we developed the music in tandem with the sound design (Ink Project, Sydney)
“The Anatomy of an Agency”, by Canadian agency Grip Limited, is so helpful to composers like myself and Dave. When we do ‘go sees’ with our reel we need to know which draw to replenish with a steady supply of booze and our very own GQ Honeycomb.