Grooveblog

Archive for June, 2010

Too cool for school man. Hip to it … blah blah blah. Being a copywriter in the 1960′s was no different to being a copywriter today. Every whim and whiff of possible pester power and manipulation of current pop culture trends used in any context to move products off the shelves. Is that what makes advertising relevant? So today’s equivalent of the 1960′s Beatnik would the Twilight crew. But are the Twee-light Crew as subversive as what the Beatniks of the 1960′s represented?

Silly hats, acid washed jeans, Lycra sports pants … who knows what’s going to be trendy around the corner. Designed by Emily Miethner, this will be a big help in knowing what to throw and what to keep. Maybe just hoard it all! Via

The cold hard fact of being a cat lover is the reality of such a situation. If it was a cold night, at least my two Burmese would use me as a human electric blanket. They are so thoughtful like that.

YouTube Preview Image

Simplicity always wins out!

Cannes 2010 design silver lion winner by Colenso BBDO Auckland for Alzheimer’s New Zealand. The erasers were hollowed out and fitted with USB memory sticks and then distributed to local politicians and organizations to increase Alzheimer’s disease awareness. Via

Somebody call DOCS and save these children from the tombs of past advertising copy! Via

Unhappy Hipsters always makes me laugh!

For Example:

Another million-dollar roofdeck outfitted with pretentious faux flea-market finds.

Another million-dollar roofdeck outfitted with pretentious faux flea-market finds.

It’s been a downhill slide since 1948 and it’s all thanks to this copy!

Mmmm. All I can say is that I’m very happy NOT to be part of that time warp. I thought that they were burning their bras during the 1970′s. Maybe they were on a ‘slow burn’.

The copy reads:
Sure. You live with him and take care of him and hang up his clothes. But just because you do the things a wife’s supposed to do, don’t forget you’re still a woman.
One of the nicest things you can do for a man is take care of your skin. That means Sardo. No other bath oil or bead has Sardo’s unique dry skin formula. It’s pure bath oil. The richest. The best. 3 out of 4 women saw and felt and loved the difference after just one Sardo bath.
How about you? Why don’t you do something soft and young and special for him. Feel wonderful all over with Sardo.